CDM Reports

INFOGRAPHIC: CXM and CRM systems help organizations boost customer satisfaction, but CXM focuses on how customers perceive a brand, while CRM helps employees understand their customers. In this article, we compare these platforms to help you decide which one is best for your business.

Posted: 19 Jun 2023 | Published: 19 Jun 2023

EBOOK: Predictive marketing shouldn't be ignored – it eliminates the guesswork in the highly competitive marketplace and improves the customer journey on the road to increased sales. This marketing analytics handbook examines the benefits of predictive analytics and the many tools available to assist marketing and sales reps.

Posted: 13 Jul 2016 | Published: 19 Jul 2016

EGUIDE: Most companies know they need to bring data silos together to improve customer experience, but they're struggling to do it. In response, some technology vendors are creating omnichannel technology to bring together disparate pockets of customer data. Learn how 2 major vendors are targeting customer data silos to create a truly omnichannel picture.

Posted: 26 Apr 2017 | Published: 25 Apr 2017

EGUIDE: Do the cloud and CRM go hand in hand? Most will argue yes, but why? In this expert e-guide, tap into advantages of CRM in the cloud, and learn how technology company Shuttle Cloud uses cloud tools to manage customers, organize sales leads and hire internally. Plus, gain tips for making social CRM tools work effectively in your organization.

Posted: 02 Feb 2016 | Published: 01 Feb 2016

EGUIDE: In this brief expert guide, explore the pros and cons of Salesforce Sales Cloud. Learn why some users praise Sales Cloud's usability and accuracy, while others mourn its mobile CRM capabilities.

Posted: 05 Oct 2016 | Published: 26 Sep 2016

WHITE PAPER: Find out how adopting an omnichannel experience can improve the purchase order process, and benefit both the customers and the business.

Posted: 16 Jun 2014 | Published: 30 Sep 2012

WHITE PAPER: Access this whitepaper for an in-depth look into best practices for handling customer data to pull valuable insights for your business. Topics include: Achieving simplicity and performance, analyzing data at speed, and more.

Posted: 27 Oct 2015 | Published: 27 Oct 2015

EGUIDE: Omnichannel customer experience strategies break down data silos that have held back multichannel strategies. Read on to learn how to view different channels as part of the bigger picture, gauge your companies investments in each channel, and how the omnichannel approach is presenting a shift in how we think about customer experience management.

Posted: 27 Jun 2016 | Published: 24 Jun 2016

EGUIDE: Customer service is a battleground on which many companies fight to gain competitive edge. Access an exclusive Q&A with Larry Robinson, Senior VP of Product Management for the Service Cloud, and learn how to create solid customer experience and agent productivity using a knowledge management system.

Posted: 20 Jul 2016 | Published: 19 Jul 2016

EGUIDE: When it comes to customer experience, companies either make over-the-top statements or heavily discount products and product quality. But what do customers really want? In this e-guide, learn about the e-commerce key technologies and trends that defined 2016 and are continuing into this year.

Posted: 26 Apr 2017 | Published: 26 Apr 2017