RESEARCH CONTENT:
Download this research brief to explore a new 5-step approach for implementing a more structured and consistent approach to cross-selling and upselling.
WHITE PAPER:
How ready is your organization when it comes to implementing account-based marketing (ABM)? Inside, discover 5 criteria to assess AMB readiness. Review the benefits of an ABM implementation, and decide if your organization is ready to take its next steps with ABM.
WHITE PAPER:
Just because ABM requires long-term commitment from your teams doesn’t mean you have to wait to uncover real, measurable ROI from the program. Read this white paper for 7 essential metrics for ABM programs that will keep you and your teams on a track towards success.
EBOOK:
Muda - a Japanese word for 'waste' - is a key concept in lean manufacturing - always reduce waste. This concept translates to your sales and pipeline building. Read this expert e-book for 4 ways to eliminate wasted time and increase ISR productivity with better data.
CASE STUDY:
The CIO of Ceva Santé Animale, a global veterinary health company, wanted to "have everything on all devices without VPN (PC, Mac, iPad, Android and Blackberry." View this brief case study to learn how CSA built a sales enablement application on a mobile platform that aggregates CRM, ERP and sales data.
WHITE PAPER:
The sales environment is evolving at an unprecedented rate. In this white paper, discover how success has been redefined for sales organizations in the digital age, and what you can do to optimize current performance management strategies with new technology.
EGUIDE:
There are many marketing automation platforms to choose from, so it is critical that you choose the one that best meets your organization's needs. In this e-guide, uncover which 5 must-have features to look for in a marketing automation platform and find a further outline of their clusters of features.
WHITE PAPER:
If you're not already using social media for selling, you're missing out. In this comprehensive resource, get an in-depth look at how to leverage social media in order to build relationships, boost sales, and drive and nurture leads.
EGUIDE:
Creative companies are making broader use of smartphones to access more than just email – phone and mobile customer relationship management (CRM) software and finding uses for GPS, cameras and other technologies are transforming CRM practices, even for more traditional industries.
EGUIDE:
In this expert e-guide, find out why integrating sales and marketing is essential for making the most of every customer contact in today's e-commerce landscape. Discover how a new way of approaching your revenue cycle, revenue performance management (RPM) can enhance customer interactions with this powerhouse combination.
