Marketing Channels Reports

MicroScope – September 2023: Channel pushes on against the odds
sponsored by MicroScope
EZINE: In this issue, we take a look at the struggles and triumphs faced by the channel this year so far. Also read up on possible solutions to the skills shortage, including the opening up of STEM to a more diverse range of students, and the necessity for improving skills on the job.
Posted: 31 Aug 2023 | Published: 01 Sep 2023

MicroScope

MicroScope – October 2021: Choosing a channel career
sponsored by MicroScope
EZINE: In this issue, we explore whether more partners equals better business, and take a closer look at how IT consumption is changing thanks to subscription services. Also read a special feature looking into whether the channel offers good prospects for school-leavers hoping to start on a career path that could make a difference
Posted: 01 Oct 2021 | Published: 01 Oct 2021

MicroScope

MicroScope – November 2021: Scaling the skills shortage
sponsored by MicroScope
EZINE: Navigating the challenges of retaining talent is an increasing concern for the channel, with many professionals set to change jobs – discover why this is and how big of a problem the industry faces. Also read about the increase in demand for anything as a service, and why exactly the channel keeps enduring through the years
Posted: 04 Nov 2021 | Published: 05 Nov 2021

MicroScope

Sales Loves Priority Engine: Millions of Pipe in 10 Minutes
sponsored by TechTarget
WEBCAST: Watch this brief video to hear from Barry Magee, Director of Business Intelligence at Citrix, as he recounts how the Citrix sales team quickly adopted TechTarget’s Priority Engine, and the benefits it helped them realize.
Posted: 08 Feb 2021 | Premiered: May 15, 2020

TechTarget

The Science of Cross-Sell and Upsell
sponsored by TechTarget
RESEARCH CONTENT: Download this research brief to explore a new 5-step approach for implementing a more structured and consistent approach to cross-selling and upselling.
Posted: 08 Feb 2021 | Published: 09 Jun 2020

TechTarget

Selling Solutions: How to Use the Pain Chain to Sell Technical Solutions
sponsored by ConnectWise
WHITE PAPER: This resource explores selling solutions for IT service providers. Learn about what a Pain Chain is, how it works, and how to use it as a successful sales strategy. When used correctly, the Pain Chain becomes a useful tool that can help strengthen your relationship with your clients.
Posted: 03 Jan 2012 | Published: 03 Jan 2012

ConnectWise

Placing a Lens on Supply Chain Planning
sponsored by IBM Line of Business
WHITE PAPER: Sales and Operations Planning (S&OP) is becoming a necessity for successful supply chain execution.
Posted: 29 Nov 2007 | Published: 01 Nov 2007

IBM Line of Business

Online Christmas Shopping Recap Report 2014
sponsored by IBM
WHITE PAPER: This report provides a summary of online retail shopping data and trends from the 2014 November and December Christmas season.
Posted: 20 Feb 2015 | Published: 20 Feb 2015

IBM

Not Business as Usual. The Changing Channels in Consumer Electronics
sponsored by IBM Line of Business
WHITE PAPER: IBM explores how the impact of innovative business models for "how to sell" are now as important as the innovative products themselves - CE manufacturers need to skillfully manage their mix of sales channels for future success.
Posted: 29 Nov 2007 | Published: 01 Nov 2007

IBM Line of Business

Channel Strategies Ezine: June 2011
sponsored by TechTarget IT Channel
EZINE: This Ezine features actionable information on technologies and sales tactics.  Read on for expert advice on how resellers are using iPads to generate extra revenue, new opportunities with BPOS Suite, and how to navigate the vendor merger and acquisition binge.
Posted: 13 Jun 2011 | Published: 13 Jun 2011

TechTarget IT Channel