CKM Reports

INFOGRAPHIC: CXM and CRM systems help organizations boost customer satisfaction, but CXM focuses on how customers perceive a brand, while CRM helps employees understand their customers. In this article, we compare these platforms to help you decide which one is best for your business.

Posted: 19 Jun 2023 | Published: 19 Jun 2023

EZINE: In this week's Computer Weekly, we get the expert reaction to find out if the NHS contact-tracing app will work. Staying close to clients is crucial through lockdown – we look at the importance of customer experience management. And one CIO explains how he implemented a digital transformation plan in two weeks. Read the issue now.

Posted: 08 Feb 2021 | Published: 12 May 2020

EGUIDE: When it comes to customer experience, companies either make over-the-top statements or heavily discount products and product quality. But what do customers really want? In this e-guide, learn about the e-commerce key technologies and trends that defined 2016 and are continuing into this year.

Posted: 26 Apr 2017 | Published: 26 Apr 2017

CASE STUDY: Find out how an integrated infrastructure platform increased performance and productivity for Almerys.

Posted: 01 Jul 2014 | Published: 01 Jul 2014

EGUIDE: More than 85% of retailers are looking to implement a unified platform in the next 10 years. But in the omnichannel age, how can retailers keep track of customers both on and offline? In this e-guide, learn why retailers are adopting a unified platform and rethinking the value of stores to provide a true omni-channel business.

Posted: 26 Apr 2017 | Published: 26 Apr 2017

EBOOK: This expert guide examines the ways in which companies are utilizing marketing automation software and customer personalization techniques to better target customers.

Posted: 12 Feb 2015 | Published: 12 Feb 2015

EGUIDE: It has been hailed as the next big thing for many years but, it is fair to say, e-health has failed to fulfill its potential. Issues around cost, ease of use and privacy have held back its adoption. Now, find out how Telefonica hopes to kick start the e-health revolution.

Posted: 21 Jul 2014 | Published: 21 Jul 2014

EBOOK: This expert e-book looks at modern changes in customer experience management. Access to explore mobile and social CRM's increasingly dominant and multidimensional role in customer engagement, as well as ways to transform customer data from disparate digital sources into more personalized messaging.

Posted: 25 Mar 2016 | Published: 15 Mar 2016

EBOOK: Companies are taking advantage of personalized data to tailor and improve the customer experience--but the best strategy still includes human insight. In this e-book, journalist Albert McKeon reports on the business practices at several organizations working to successfully improve the customer experience through data analysis.

Posted: 15 Sep 2015 | Published: 15 Sep 2015

EBOOK: To improve customer experience, companies need to tune into the different platforms consumers use, unify data silos, integrate information systems and plan thoughtful strategies for engaging customers. Discover how to plug the holes in your business' customer experience strategy.

Posted: 24 Jun 2016 | Published: 24 Jun 2016